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Organizational Engagement

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Research on Engagement

In this section, we present an overview of general research on engagement.

What is engagement?

The strength of the connection between two entities

If we were to define engagement in its broadest sense, it could be defined as "the strength of the connection between two entities." The term "engagement" is frequently used in various contexts. In these instances, it can be more clearly understood by replacing "two entities" with terms that are specific to each particular scenario.

For example, the following types of engagement are commonly observed:
  • Marriage engagement: two individuals
  • Customer engagement: customer and product
  • Brand engagement: consumer and brand
  • Personal engagement: work role and individual (Kahn, 1990)
  • Work engagement: work and worker (Schaufeli et al., 2002)
  • Employee engagement: team and member (Harter et al., 2002)
  • Organization engagement: organization and member (Saks, 2006)

What is engagement?

Personal Engagement

A state of total commitment to one's work

Kahn's (1990) concept of personal engagement was the precursor to work-related engagement research and pioneered the notion of engagement in industrial organization research.
  •  
    Personal engagement
  •  
    Refers to "the harnessing of organization members' selves to their work roles; in engagement, people employ and express themselves physically, cognitively, and emotionally during role performances."
  •  
    Personal disengagement
  •  
    Refers to the "uncoupling of selves from work roles; in disengagement, people withdraw and defend themselves physically, cognitively, or emotionally during role performances."

    (Kahn, 1990)

In summary, the state of being fully immersed and involved in one's work role is defined as engagement. According to Kahn, employees become truly engaged when they fulfill three key psychological conditions: meaningfulness, safety, and availability. “Meaningfulness” refers to the sense of gaining a return on the investment of one's self in role performance. “Safety” implies a feeling of being able to express oneself and utilize one’s abilities without fear of negative consequences to self-image, status, or career. Lastly, “availability” denotes having the necessary physical, emotional, and psychological resources to invest oneself in role performance.

Personal Engagement

Work Engagement

A positive and fulfilling work-related state of mind

Work engagement as advocated by Dr. Schaufeli of Utrecht University is defined as follows:
  •  
    Work Engagement
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    “A positive, fulfilling, work-related state of mind that is characterized by vigor, dedication, and absorption. Rather than a momentary and specific state, engagement refers to a more persistent and persuasive affective-cognitive state that is not focused on any particular object, event, individual, or behavior. "

    (Schaufeli, et. al, 2002)

Vigor, dedication, and absorption are commonly associated with defining work engagement, but these elements, while indicative, do not encompass the entire concept.

Work engagement is more accurately characterized by the term “fulfillment,” while vigor, dedication, and absorption can be viewed as significant factors that contribute to this fulfillment.

Work Engagement

Employee Engagement

A behavioral, group-level measure of satisfaction

Employee engagement is a term applied to a concept measured by the Gallup Workplace Audit (GWA), a scale developed by Dr. Harter and others at Gallup.
  •  
    Employee engagement
  •  
    The term 'employee engagement' refers to an individual's involvement and satisfaction with as well as enthusiasm for work. Aside from the overall satisfaction item, the GWA's 12 items measure processes and issues that are actionable by the work group's supervisor or manager. (Omitted) We refer to them as measures of employee engagement to differentiate these actionable work-group-level facets from the more general theoretical construct of 'job satisfaction'. "

    (Harter, et. al, 2002)

Employee engagement is predicated on the notion that an individual is part of a workgroup or team. It reflects the positive fulfillment that comes from being part of a group, rather than just individual experiences. This includes feelings like meeting expectations, feeling fulfilled, demonstrating skills, receiving praise, experiencing kindness, aspiring to goals, feeling valued, and enjoying closeness with others. Harter and colleagues describe this concept as a form of satisfaction that is unique to group settings.

GWA is a behavior-based scale, consisting of questions that ask about specific actions taken, rather than measuring psychological states. Currently, the GWA is more widely known as the Q12.

Employee Engagement

Organizational Engagement

Finding meaning in one's role as a member of the organization

The concept of “organization engagement” emerged from the division of employee engagement into two key areas: work and organization.
  •  
    Organization engagement
  •  
    At the heart of this model are the two distinct types of employee engagement: work engagement and organization engagement. This idea derives from the notion that engagement is connected to roles. For most members of an organization, the two predominant roles are their job role and their role as part of the organization. Thus, in this model, recognizing the importance of both aspects, engagement with both work and the organization is included.

    (Saks, 2006)

While work engagement represents full commitment to one's designated role or duties, organization engagement extends beyond specific job functions and can encompass finding value in roles not included in the job description.

In fact, organizational citizenship behavior, which is one of the extra-role behaviors acting as a lubricant for the organization, has been confirmed to be unrelated to work engagement but is related to organization engagement. (Saks, 2006).

Organizational Engagement

The Effects of Engagement

Enhanced satisfaction and reduced turnover

In the study of engagement, three primary outcome metrics are commonly assessed: job satisfaction, affective organizational commitment, and intent to quit. A substantial body of research supports the notion that higher levels of engagement lead to increased job satisfaction and organizational commitment, while simultaneously decreasing the likelihood of employees intending to quit.

A key meta-analysis conducted by Harter and colleagues (2002) establishes a positive correlation between organization engagement, customer satisfaction, and productivity. Similarly, Saks' study in 2006 demonstrates a significant link between organization engagement and organizational citizenship behavior.

Highly engaged individuals tend to be fully committed to their work, avoiding the practice of cutting corners. This often results in elevated productivity levels, as tasks are typically completed with a high degree of success, fostering greater job satisfaction. The quality of their work also positively impacts customer satisfaction. Furthermore, as these employees are generally satisfied with their work, they are less inclined to consider leaving their jobs.

However, while employees may think about wanting to grow or achieve, they rarely consider wanting to increase their engagement. Since engagement is merely a state, what causes an employee's engagement must be measured with different indicators. Therefore, there are many engagement survey services available that comprehensively explore these factors.

The Effects of Engagement

Difference Between Employee Satisfaction Surveys and Engagement Surveys

The absence of dissatisfaction does not necessarily indicate fulfillment

Employee satisfaction surveys often inquire about areas of dissatisfaction, such as interpersonal relations or performance evaluations, and elements that are lacking like benefits or salary. This approach tends to equate satisfaction with merely not being dissatisfied, focusing primarily on Herzberg's hygiene factors and overlooking motivational factors. However, merely addressing dissatisfaction does not guarantee fulfillment.

While different companies may define it differently, engagement surveys are fundamentally designed with the aim of transforming a state of “no dissatisfaction” into a state of “fulfillment.” Even if some surveys include questions about dissatisfaction, they are likely also measuring the state of fulfillment at the same time.

Difference Between Employee Satisfaction Surveys and Engagement Surveys

Organization Engagement Survey Form

Minimum set for investigating engagement and its factors

In our engagement research, we have created a survey form that includes only factors with proven relationships, based on work engagement as a standard.

Organization Engagement Survey Form

References

  1. Kahn, W. A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of management journal, 33(4), 692-724.
  2. Schaufeli, W. B., Salanova, M., González-Romá, V., & Bakker, A. B. (2002). The measurement of engagement and burnout: A two sample confirmatory factor analytic approach. Journal of Happiness studies, 3, 71-92.
  3. Harter, J. K., Schmidt, F. L., & Hayes, T. L. (2002). Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: a meta-analysis. Journal of applied psychology, 87(2), 268.
  4. Saks, A. M. (2006). Antecedents and consequences of employee engagement. Journal of managerial psychology, 21(7), 600-619.