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Behavioral Science
What We Do
Behavioral science research: Unraveling the relationships between people and their surroundings
Behavioral science is a core theme of the human understanding we are pursuing. In contrast to bioscience research, which seeks to unravel the human body, behavioral science focuses on the relationships between people and their surroundings, such as decision-making and interactions.
Going beyond understanding an individual's inner self and behavior, we also capture their surrounding environment and interactions with others, and by deciphering the context behind behavior, we connect this to the creation of new value.
By combining research findings and insights from fields such as psychology and behavioral economics with digital technology—a strength of IT companies—we enable mechanisms that visualize and predict behavior, and furthermore effectively update human behavior.
Additionally, behavioral science research does not stop at research alone; its insights are widely applied across the various activity themes of the Innovation Laboratories.
Private Journal: Get to know yourself through recording, and take a small step closer to the person you want to become
In addition to daily recording, the app provides knowledge on psychology and features such as goal setting, recording review, and analysis. It is an app not just for recording, but for recording effectively and putting those records to use.
Setting Goals
- Effectively combining major and minor goals
Daily Recording
- Visualize your habits, behaviors, daily occurrences, and physical condition
Review and Analysis
- Display recorded content as graphs and lists
- Automatically calculate the degree of association between items
Knowledge Acquisition
- Featuring columns written by psychology experts
Check
- Regularly check your condition and strengths by answering a simple questionnaire
Enhanced resource circulation: Taking resource circulation to the next stage
We humans have produced, consumed, and discarded enormous amounts of goods. In that process, vast resources have been used, and large amounts of CO2 are emitted at the time of disposal.
Is it acceptable to continue this way? We don't believe it is.
In order to pass on a rich environment to the children of the future, we aim to promote resource circulation by leveraging ICT, behavioral economics, and psychology.
We humans have produced, consumed, and discarded enormous amounts of goods. In that process, vast resources have been used, and large amounts of CO2 are emitted at the time of disposal.
Is it acceptable to continue this way? We don't believe it is.
In order to pass on a rich environment to the children of the future, we aim to promote resource circulation by leveraging ICT, behavioral economics, and psychology.
- Innovation Stories: Why psychologists are essential for IT service development
- NEWS: At the 89th Annual Convention of the Japanese Psychological Association, we presented research focusing on attitudes toward colleagues with neurodevelopmental traits.
- NEWS: At the 34th Annual Convention of the Japan Society of Personality Psychology, we presented research on generational differences in factors that promote workers' subjective productivity.
- NEWS: At the 89th Annual Convention of the Japanese Psychological Association, we presented research on a panel survey regarding workers' subjective productivity.
- Private Journal: A psychology-based self-monitoring app for reviewing your work style, habits, and daily behavior.
- Enhanced resource circulation: Taking the resource circulation field to the next stage. We are researching and developing new mechanisms that leverage not only ICT but also insights from behavioral economics and psychology.
- Topics: At BECC JAPAN 2025, our research on a waste disposal game utilizing generative AI received the Best Innovation Award.